4 Tailored IT Solutions to Increase Association Membership Engagement

By Margaret Concannon | June 18, 2024
Margaret is the Content Marketing Manager at Ntiva, and has been a marketer for managed services providers since 2013.

Are you struggling to engage your members and grow your association? The right technology and expert guidance from a trusted managed services partner can make all the difference. 

Teaming up with an MSP provides customized IT solutions for associations, improving member happiness and promoting growth. Partnering with an IT provider can help make your association more efficient, secure, and attractive to current and potential members.

Find out how this partnership can benefit your organization. 


How Tailored IT Solutions Increase Member Engagement and Retention

Association membership retention

To truly thrive, associations must precisely address their members' unique needs. By understanding these needs, associations can implement customized solutions that foster stronger relationships and drive growth. Let's take a look at the 4 key areas where tailored IT solutions can make a significant impact, starting with member engagement strategy and member retention.

Key Area #1: Member Engagement Strategies and Retention

Making sure top-notch member engagement and retention rates are crucial for 2-Membership stat associations aiming to stay relevant and grow.

This isn't an easy task; a recent survey found that over half of associations struggled with stagnant or dwindling retention rates and member base numbers by the end of 2023. This stat highlights the hurdles and possibilities associations face as they fine-tune their tactics to keep members on board and drive growth.

An experienced managed services provider skilled in crafting online member custom portals and mobile apps can harness technology to address these needs and boost membership growth. Here are a few targeted solutions you might consider:

Personalized Member Portals:

Offering personalized member portals with custom content, event details, and resources not only adds value and engagement for members but also fosters deeper connections. Tailored recommendations, upcoming events, and exclusive content create a unique and personalized experience that strengthens member relationships. An experienced MSP ensures that these portals align perfectly with the association's objectives and member expectations.

Automated Communication Channel Tools:

These tools automate engagement strategies like personalized emails and messages based on online community activity and preferences, ensuring consistent and meaningful interactions. Automated CRM systems can send new members a welcome email series, reminders about upcoming events they’ve shown interest in, and personalized newsletters highlighting topics and resources that match their interests. The right MSP can streamline business processes, ensuring that communications are timely, relevant, and impactful.

Mobile Apps:

We live in a mobile world, so why not bring your association along for the ride? Mobile apps give members easy access to resources and events anytime, anywhere. Whether they’re registering for an event or catching up on the latest news, it’s all at their fingertips. A skilled MSP with digital transformation chops can develop user-friendly and feature-rich mobile apps that enhance the member experience and increase engagement.

By implementing these solutions, associations can create a more engaging and personalized experience for their members, leading to higher satisfaction and better retention rates.

Key Area #2: Data Management and Security

Membership associations handle a lot of sensitive member data, making top-notch data management and security solutions essential. When members feel confident that their personal information is secure, they are more likely to engage and remain active within the association. Here are some specific solutions that can make a big difference:

Cloud-Based Data Management Systems

Secure cloud IT solutions make managing member data a breeze. With a cloud-based system, real-time data updates ensure that member information is always up-to-date and accessible to authorized personnel from anywhere. This streamlines administrative tasks and enhances overall data accuracy.

Implement Cutting-Edge Security Protocols

Implementing multi-factor authentication (MFA), encryption, and regular security audits can protect sensitive member data from breaches and unauthorized access. MFA adds an extra layer of security by requiring users to verify their identity through multiple methods, while encryption ensures that data is unreadable to anyone without the appropriate decryption key. Regular security audits help identify vulnerabilities and ensure that security measures are up-to-date and effective.

By adopting these solutions, associations can safeguard their member data, maintain trust, and ensure compliance with relevant regulations while streamlining their data management processes.

Key Area #3: Compliance and Regulatory Requirements

Associations need to stay on top of various regulations and standards, like GDPR or industry-specific requirements, to safeguard member data and steer clear of legal troubles. Having the right IT provider who is well-versed in compliance and regulatory requirements can make all the difference. Check out these customized solutions:

Compliance Management Software:

These tools help track and manage compliance with relevant regulations. Compliance management software can automate the tracking of regulatory changes, ensure that necessary documentation is maintained, and provide alerts for upcoming compliance deadlines, simplifying the process of staying compliant and reducing the risk of regulatory breaches. 

Regular Compliance Audits:

Make sure your IT provider can conduct regular IT audits to ensure ongoing compliance. These audits can identify areas where the association may be failing and provide recommendations for corrective actions. Your provider can also review data handling practices, assess the effectiveness of current security measures, and ensure that all processes align with regulatory requirements. Having an expert managed IT provider conduct these audits ensures thorough and unbiased assessments.

By capitalizing on these solutions, associations can keep up with ever-changing regulations, safeguard member data, avoid pesky fines or legal mishaps, and keep their operations running smoothly and transparently.

CTA-IT Compliance Roadmap for Nonprofits and Associations (2)

Key Area #4: Scalability and Flexibility

Associations need scalable, flexible IT solutions to accommodate growth and evolving member needs. The right IT provider, with the expertise to design adaptable IT systems, can provide immense value. Consider these tailored strategies:

Modular IT Infrastructure:

Scalable IT infrastructure can be easily expanded or modified as needed. For example, if an association experiences a sudden increase in membership, a modular infrastructure allows for the addition of new servers or storage solutions without disrupting ongoing operations. Similarly, if new technology becomes available, it can be integrated seamlessly into the existing system. This flexibility ensures that the association can accommodate an increasing number of members, expand service offerings, and integrate new technologies efficiently.

Flexible Software Solutions:

Software that can be customized and adapted to meet evolving needs is essential. For instance, a flexible membership management system can be tailored to support new membership tiers, handle different types of events, or integrate with other tools like CRM or marketing automation platforms. If an association decides to launch a new type of event, the software can be adjusted to manage registrations, track attendance, and handle follow-up communications. 

With these scalable and flexible solutions in place, your association can confidently navigate growth and swiftly adjust to evolving member needs and industry trends. 


The Right IT Partnership Can Transform Your Association

scalable IT

Continuous innovation and adaptation are crucial for associations to stay relevant and meet their members' evolving needs. Investing in customized IT solutions improves operational efficiency, enhances member satisfaction, and future-proofs the association against technological advancements. By embracing a strategic approach to IT, associations can ensure long-term success and remain competitive in an ever-changing landscape.

Take the next step to enhance your association's IT strategy and drive membership growth. Contact us today to schedule a free consultation and discover how our tailored IT solutions can transform your association.


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Tags: Managed IT